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How does Brand play a role in UX?

We developed a brand-centric approach, translating these values into design elements. Attention to visual details helped us build brand recognition through scalable ui elements that resonate with the target audience.Our research categorized users into active, passive, and power users. We designed basic functions for the first two groups, while advanced features catered to power users. This created an intuitive, adaptable experience for all, meeting the needs of Indian households across various devices.

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Feature groups based on the insights.

We tried to balanced business and user goals in product development process. We focused on a engaging fitness experience that also satisfied business needs, fostering market success and loyal customers aligned with the brand's values.

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Distinct style scapes that evoke emotion.

We Style scapes not only give you an end picture of what the product direction would look like it also evoked intangible results like emotions for users  and acts as the perfect playground to develop design systems with a solid foundation.

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In-depth sessions with leadership and key stakeholders to understand and address usability issues. This was achieved by translating functions into user flows, developing wireframes, and facilitating workshops.
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Experiment. Prototype. Test. Record. Implement.

Since we were dealing with many complex and new features, we couldn't solely rely on benchmarks and best practices. We consistently tested ideas, converted them into wireframes, and recorded feedback from key stakeholders throughout the design process.

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Systems & Guidelines

Before jumping into the visual design aspect we created a system designed for scale and intuitiveness that evoked the emotion of the brand and provided a building block for developing the product assets and features.

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Interaction Design Framework.

We used interaction design principles as the foundation for our user-friendly UI design. These principles guided us in creating an intuitive, visually appealing product that met user needs and client objectives.

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Incorporating Scalable systems

We created a scalable design system, using logos and relatable terms to denote user progress, align with brand values, and guide users towards their goals. This allows the product to adapt as it expands.

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Combining the game world and social space.

We aimed to create an engaging fitness platform with both workout guidance and progress analytics. We also worked to incorporate social spaces for interaction and competition, enhancing the community feel of the app. Balancing technology and social features to drive fitness goals was a complex but rewarding task.

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Developing challenges and routines based on real world scenarios

Creating a scheduling system for both social teams and individuals required a deep understanding of how these two scenarios would unfold. It also necessitated the design to be compact and come with clear instructions. We analyzed real-world scenarios of workout routines set in a physical gym setting and incorporated these into the schedule. We further simplified the process with a day-by-day user interface navigation system.

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Scalable progression system to incorporate brand elements.

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Impact & Reach

We created a system designed for scale and intuitiveness that felt natural to the consumer. With an overwhelming positive response from its users.