01
Panasonic Miraie.
Designed for local, with a global standard.
ClientPanasonic
Year2023
CategoryProduct Design
Recognition
DESIGN REPOSITORY
Design +
Data.
Designing products and data systems using a blend of research, analytical insight, and business strategy. Connected experiences, data pipelines, and interaction systems shaped for products that need clarity, scale, and signal.
/02Selected
Selected
work.
Award-winning products and connected experiences across smart home, finance, mobility, and emerging interaction systems.
02
Quambio.
Visualising positive change, for a sustainable future.
ClientQuambio
Year2021
CategoryInteraction
Recognition
03
Finnable.
Addressing loan application pain points.
ClientFinnable
Year2023
CategoryProduct Design
/03
Partners & Awards
Collaborations across global corporations, startups, research teams, and product groups.
15
20+
3
/04What
What
I do.
Strategy, product design, and data work grounded in research, systems thinking, and execution.
Product ventures
Launched through TinyPrd: tiny, intelligent products and tools for better ways to learn, plan, and create.Product ventures.
/05
TinyPrd.
The parent company set out on a mission to redefine products and experiences with intelligence.
/07Maker
Maker
tools.
Turn Figma screens into a concise, Markdown-ready specification for clearer hand-off.
Turn messy priorities into a calm working plan, without leaving the canvas.
Bring believable content into a design before the real data arrives.
Make relationships visible when flows, systems, and decisions start to spread.
Build repeatable patterns quickly, while keeping the system in your hands.
Save the moves you repeat, then play them back when the work needs speed.
/08What
What
collaborators say.
“Their customer obsession is really commendable, and they raise the bar on ownership and bias for action.”
Rakshit S
“The team showed great collaboration and stepped beyond to go through multiple iterations.”
Anurag
“Their ability to produce neat and efficient information architecture is a key strength.”
Senior Account Manager
/09Experience
Experience
across systems.
Since 2017, I have worked across product design, interaction systems, data-heavy experiences, and connected-device contexts.
I started in a design consultancy and have spent the years since working across large organizations and fast-moving startups, translating complex product needs into clearer flows, stronger interaction models, and systems teams can actually ship.
Much of the work sits at the boundary between digital and physical systems, which means strategy, research, interaction, and product execution all need to reinforce one another.
Across smart home, fintech, sustainability, and fitness products, my role is often to create the structure around the work: what matters, why it matters, and how the design moves from evidence to implementation.
/10Writing
Writing
and thinking.
Notes on product, business, systems, and the frameworks that shape better design decisions.
Design reviews as a delivery mechanism.
Treat reviews as a repeatable decision system that creates momentum, clarity, and a visible record of what changes next.
How to create a culture for creative growth.
Shifting from output metrics to quality and learning to cultivate stronger design outcomes.
Planning and prioritisation as a two-level design system.
A practical system for connecting product bets with the delivery decisions that keep design work moving.
/11Let's shape
Let's shape
the next one.
Open to product design engagements, strategic collaboration, and projects where clarity and strong systems thinking matter.