01
Panasonic Miraie.
Designed for local, with a global standard.
Client
Panasonic
Year
2023
Category
Product Design
DESIGN REPOSITORY2026
Design +
Data.
Design + data + connected experiences
Designing products and data systems using a blend of research, analytical insight, and business strategy. Connected experiences, data pipelines, and interaction systems shaped for products that need clarity, scale, and signal.
/02What
What
I do.
Strategy, product design, and data work grounded in research, systems thinking, and execution.
Plan with strategy
A comprehensive approach to strategic planning that goes beyond conventional methods with innovative thinking and problem-solving.
Develop product road-map plans · Translate complex data into insights · Define product architecture
Build with product
Exploring user needs, market trends, and client goals to shape tangible solutions with product and development teams.
Collaborate with stakeholders and ideate solutions · Conceptualise interfaces that engage the audience · Co-create scalable design systems
Explore with interaction
Creating distinctive experiences that extend beyond the device through multidisciplinary interaction design.
Memorable user interactions · Human machine design done right · Cutting edge interactive design
/03Partners
Partners
and teams.
Collaborations across global corporations, startups, research teams, and product groups.
/04The
The
tools.
Figma · Python · R · SQL · Framer · D3.js · Tableau · Notion
Design tools and data environments used together, from research to prototype to product rollout.
/05Selected
Selected
work.
Award-winning products and connected experiences across smart home, finance, mobility, and emerging interaction systems.
02
Quambio.
Visualising positive change, for a sustainable future.
Client
Quambio
Year
2023
Category
Interaction
03
Finnable.
Addressing loan application pain points.
Client
Finnable
Year
2023
Category
Product Design
/06Writing
Writing
and thinking.
Notes on product, business, systems, and the frameworks that shape better design decisions.
01Jun 23, 2023Leadership7 min read
How to create a culture for creative growth.
Shifting from output metrics to quality and learning to cultivate stronger design outcomes.
02Apr 16, 2023Business Of Design8 min read
Simplifying Design Pricing: Choosing the Right Framework.
A practical breakdown of common pricing models and how to evolve them as your practice grows.
03Feb 25, 2023Product7 min read
The Untapped Value of Early Design Ideas.
Why first ideas matter and a framework to help them reach production.
/07Research
Research
and method.
Ongoing research on memory systems, graph structure, and the evidence used to validate cognitive models.
Skill Memory Mapping System
A connected research project on how memory systems should be modeled, structured, stress-tested, and validated before they become product behavior.
Status
Ongoing
Chapters
4
/08What
What
collaborators say.
“Their customer obsession is really commendable, and they raise the bar on ownership and bias for action.”
Rakshit S
Sr. Marketing Manager, Amazon
“The team showed great collaboration and stepped beyond to go through multiple iterations.”
Anurag
General Manager & Group Head, Panasonic India Pvt Ltd
“Their ability to produce neat and efficient information architecture is a key strength.”
Senior Account Manager
Market Research Company (HK)
/09Let's shape
Let's shape
the next one.
Open to product design engagements, strategic collaboration, and projects where digital systems need more clarity and more human momentum.
joeldsilvaf@outlook.com