01
Panasonic Miraie.
Designed for local, with a global standard.
Client
Panasonic
Year
2023
Category
Product Design
Recognition
DESIGN REPOSITORY2026
Design +
Data.
Design + data + connected experiences
Designing products and data systems using a blend of research, analytical insight, and business strategy. Connected experiences, data pipelines, and interaction systems shaped for products that need clarity, scale, and signal.
/02What
What
I do.
Strategy, product design, and data work grounded in research, systems thinking, and execution.
Plan with strategy
Framing problems, defining roadmaps, and translating complex data into decisions teams can act on.
Develop product road-map plans · Translate complex data into insights · Define product architecture
Build with product
Partnering with product and engineering teams to move from user research to shipped interfaces and scalable design systems.
Collaborate with stakeholders and ideate solutions · Conceptualise interfaces that engage the audience · Co-create scalable design systems
Explore with interaction
Designing interactions that work across devices, contexts, and physical touchpoints.
Memorable user interactions · Human machine design done right · Cutting edge interactive design
/03Partners
Partners
and teams.
Collaborations across global corporations, startups, research teams, and product groups.
/04Selected
Selected
work.
Award-winning products and connected experiences across smart home, finance, mobility, and emerging interaction systems.
02
Quambio.
Visualising positive change, for a sustainable future.
Client
Quambio
Year
2023
Category
Interaction
Recognition
03
Finnable.
Addressing loan application pain points.
Client
Finnable
Year
2023
Category
Product Design
/05Writing
Writing
and thinking.
Notes on product, business, systems, and the frameworks that shape better design decisions.
01Jun 23, 2023Leadership7 min read
How to create a culture for creative growth.
Shifting from output metrics to quality and learning to cultivate stronger design outcomes.
02Apr 16, 2023Business Of Design8 min read
Simplifying Design Pricing: Choosing the Right Framework.
A practical breakdown of common pricing models and how to evolve them as your practice grows.
03Feb 25, 2023Product7 min read
The Untapped Value of Early Design Ideas.
Why first ideas matter and a framework to help them reach production.
/06Research
Research
and method.
Ongoing research on memory systems, graph structure, and human behavior.
Skill Memory Mapping System
A connected research project on how memory systems should be modeled, structured, stress-tested, and validated before they become product behavior.
Status
Ongoing
Chapters
4
/07What
What
collaborators say.
“Their customer obsession is really commendable, and they raise the bar on ownership and bias for action.”
Rakshit S
Sr. Marketing Manager, Amazon
“The team showed great collaboration and stepped beyond to go through multiple iterations.”
Anurag
General Manager & Group Head, Panasonic India Pvt Ltd
“Their ability to produce neat and efficient information architecture is a key strength.”
Senior Account Manager
Market Research Company (HK)
/08Let's shape
Let's shape
the next one.
Open to product design engagements, strategic collaboration, and projects where clarity and strong systems thinking matter.
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