I started at a design consultancy and have worked closely with global clients and startups, turning their ideas into reality. For me, design isn't just about what's on a screen—it's about creating connected experiences.

At Analogy, I led significant projects that connected digital and physical touchpoints, while shaping the culture and vision of the consultancy. I've mentored junior designers by establishing a structured growth process and continue to focus on innovation and excellence with every project.