Insane Ai
Rethinking fitness, systems for engagement.
Interaction
Brand Strategy, Interaction Design, Design Systems
Design Lead & Project Manager
Brand Designer, UX Researcher
A social fitness platform with AR at its core
Insane AI blends social fitness with a gamified AR experience powered by motion tracking and real-time feedback.
We partnered to rebuild the brand and the product foundation for scale and consistency.
A scalable foundation
Brand-first strategy and rapid validation
Style scapes helped align emotional direction while enabling a structured design system.
We iterated through workshops, wireframes, and prototypes to validate complex interaction patterns.
Dynamic movement studies
We focused on motion-led interactions that reinforce form and feedback in real time.
The UI system balances visibility of progress with minimal cognitive load.
Progression, challenges, and social mechanics
The final system supports social spaces, challenges, and progression mechanics grounded in user routines.
A scalable design system aligned visual language with brand values and engagement goals.
Product frames