Panasonic Miraie
Designed for local, with a global standard.
Product Design
Product Design, Interaction Design, Research
Design Lead & Project Manager
UI Designer/Illustrator, Researcher, UX Designer, External Research Agency, Tata Elxsi, Panasonic IIC
A connected experience for everyday living
We developed an ecosystem that encourages passive users to become active and empowered through a seamless, gradual interface. Our design challenge was to create a connected experience that starts from the basics and becomes deeply intuitive while keeping the visual elements engaging yet light enough to run on lower-end phones at scale.
Our approach was to introduce users to basic functionalities and gradually lead them to more advanced features like automation, sleep cycle, troubleshooting, and data analytics. By doing so, we aimed to raise awareness and promote wider adoption. We mapped the first-time and repeat user journeys and created distinct user personas to separate frequently used actions
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Customizing The Design Process To Achieve Success
We made our design plan fit well with how Panasonic's team works. We mixed a step-by-step approach for studying with a flexible way of doing things. This mixed way of working made a smart home design that's easy to use, fun, and can grow. It does what Indian families and Panasonic wanted.
Approach
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We designed a user-friendly digital experience for Asian consumers, blending familiar physical elements to ease the transition to new tech, thus minimising the learning curve.
Interface snapshots
Understanding Indian households at scale
Through interviews and home visits, we categorized users into active, passive, and power users to shape an adaptable experience across devices.
We translated key functions into clear user flows and aligned the team around a shared journey map.
Familiar patterns with modern capability
We introduced a subtle neo-morphic UI to replicate familiar objects like switchboards and thermostats, reducing the learning curve.
Layered dashboard interactions and multi-gesture navigation created intuitive control with visual feedback.
System in motion
