Simplifying Design Pricing: Choosing the Right Framework

Design is everywhere, but pricing often feels opaque. This piece breaks down pricing models in a clear, practical way.

We unpack the value-based pricing illusion and why it can be tough for early-stage designers to use effectively.

Three common models are explored: competitive pricing, value-based pricing, and cost-plus pricing.

As you grow, you can introduce a value percentage alongside a profit margin to reflect the outcomes you deliver.

Finally, factor in the hidden costs of projects, from tools to phase breakdowns, to protect your margins.