Panasonic Miraie
Designed for local, with a global standard.
Product Design
Product Design, Interaction Design, Research
Design Lead & Project Manager
UI Designer/Illustrator, Researcher, UX Designer, External Research Agency, Tata Elxsi, Panasonic IIC
A connected experience for everyday living
We developed an ecosystem that encourages passive users to become active and empowered through a seamless, gradual interface.
Our approach introduced users to basic functionalities and gradually led them to advanced features like automation, sleep cycle tracking, and analytics.
Interface snapshots
Understanding Indian households at scale
Through interviews and home visits, we categorized users into active, passive, and power users to shape an adaptable experience across devices.
We translated key functions into clear user flows and aligned the team around a shared journey map.
Familiar patterns with modern capability
We introduced a subtle neo-morphic UI to replicate familiar objects like switchboards and thermostats, reducing the learning curve.
Layered dashboard interactions and multi-gesture navigation created intuitive control with visual feedback.
System in motion